Sitting at my desk, struggling to write the script for our next video short, I was lost. My favorite music was playing, I had the morning all to myself, and a cup of great coffee. Nothing was coming.
So, I thought, “Get back to basics, Bill”. Sometimes we forget the basic formula for a good story when we are caught up in all the great footage we just shot. Here’s how I got un-lost and wrote a great script!
- Set the length. Who is my audience and how long will I be able to keep their attention?
- Set the scene. In my case, it was a street market in Seattle. So, pick a couple of colorful words that describe the feeling of the scene and work them into a quick description. Add in an establishing shot and there you have it.
- Create a compelling opening. The opening must draw the viewer in. Often, I’m tempted to start a video with an explanation of what the story is about. It’s much more powerful, however, to start in the middle of the action. Choose something that exposes the problem or conflict. Trigger the audience to ask a question in their mind: “What happens next?”, “Who is this person?”, “How did they get into this situation?”
- Remember the plot. In a short video, you don’t have time for ups and downs in the plot line. A steady build up is OK, just be sure you are building to a climax.
- Decide on the viewpoint and stick to it. Who is the protagonist? Who’s story is it to tell? Tell it from their point of view only. Don’t bounce between multiple voices – it gets confusing.
- Use consistent tense. Is it in the present? The past? Video On Demand is typically in the past, while Live Streaming is in the present (even if you are recording it to simulate live).
- Define the conflict. What is to be accomplished and what’s standing in the way?
- Give your characters a little life. Develop some kind of short description or backstory. Identify a habit, a mannerism, a personality trait. It only takes one or two references – you don’t have time to fully develop a character with lots of detail.
- Be sure to use all of your senses. Create descriptions that fill in the blanks left by the video. What did it smell like? How did it feel to the touch? Was it hot or cold?
- Write some dialog. Dialog or narration is an effective tool to move the story along. Especially if you’re missing video to describe something. Using dialog or narration can be used to break up the story into parts or just create new interest.
- Don’t forget the ending. Be sure to resolve the conflict. You can tease the next installment, or use the conclusion to introduce a twist or surprise, but always leave your audience with a feeling of resolution.
- Sit back and relax.
Getting back to the basics of a good story helped break the writer’s block I was having and resulted in a funny and colorful script. Now, on to video editing!
A slew of new features and enhancements have just been deployed to the Magic Coast Panther Media System
- xAPI specification is now fully supported
- A full featured Learning Record Store (LRS) has been added to the back-end services for collecting and delivering xAPI statements
- We’ve added over 50 new RESTful API methods for granular integration with third party systems, such as our partnership with MessageBlocks.com
- A new closed caption transcription editor has been installed. It’s manual now, but we’re in development to utilize voice recognition services.
- Our interactive video player and user interface is even more optimized for mobile devices.
In Development for our Next Encoder Version (approx release date: Winter 2017):
- Upgrade to the internal stream server. Will now feature full transcoding, self-publishing and re-publishing support without the need for a separate stream server (such as Wowza, etc).
- New on-board automatic real-time voice recognition for live closed caption transcribing of live streams.
- NDI/NewTek CODEC support and support for IP video sources.
- UHD video capture options for 4k SDI
- Smaller footprint case
- More processor power for handling high bandwidth and AI applications
Stay tuned for more information in the coming months.
Have you ever presented an online webinar or town hall meeting?
If you have, and you’re like most people, it wasn’t a very enjoyable experience. Between the technical difficulties and just the idea of being on camera, there’s a lot to deal with. My goal today is to help you eliminate some headaches and focus on what matters: your message.
Content is always king. If you have engaging content, your online event will be a success – IF you can deliver it! I can’t tell you what your message is, but I think I can help you bring it to life.
To start with, you may not see yourself as an actor, but that’s exactly what you need to become – at least a little bit. Early in my career, I avoided the spotlight. But I learned to like it, and perhaps you can too.
Luckily, showmanship is mostly about projecting your own personality and personal brand. Being genuine goes a long way to projecting the right image.
First, we’ll talk about the underpinnings of “what” you’re going to say, and then “how” you’re going to say it.
Making your content relevant and memorable really comes down to three things.
1) Know your audience.
2) Tell a good story.
3) Polish your performance.
1) Know your audience.
You need to get into their heads and understand a few things about their motivations.
First, why does your audience care about what you’re saying? What brought them here in the first place? Free time is limited for most people, why did they care enough to spend some of it with you?
For example, maybe you have been tasked with producing your first webcast and you may be feeling lost or unsure of how to make it a success. I’m sure you’ve heard horror stories about all the technical glitches that can happen – or even experienced them yourself, so you need a little help. That’s why you’re reading this. For your audience, you need to figure out why they are there with you and address that in your content.
Second, why does this content matter to your audience? How is it going to impact their work? Their life? Is it going to be good for them or bad? In short, why does it matter?
If you know this, it helps focus your message on what’s important to the audience.
And third, of course, what’s in it for them? There’s no interest like a self-interest. Figuring that out is critical to motivating them to action. What is the self-interest that motivates them to attend your webcast? Give them what they came for.
So, remember to answer these three questions. It will inform how you put your message together.
Why do they care?
Why does it matter?
What’s in it for them?
Next, identify the action you want them to take.
What is the purpose of this whole exercise? What do you want the audience to do? Go vote? Buy something? Sell something? Join a mailing list? Visit a website?
Have an example of someone who has done it before. Tell a personal story or an anecdote to illustrate the action you are seeking. Humans are wired to remember stories and to connect with you through them. Use storytelling!
We have a client who connected with us after watching a webinar about managing event attendees. The webinar was basically made up of us telling a story of how we integrated our service with that of an event management company. To be honest, we never expected to get any new business from it. A month or two later, we received an email from one of the attendees. It turned out that they were expanding their virtual classroom offerings and wanted to talk. The point is, they remembered and acted on the story we told.
The final piece of the puzzle before you start to tell your story is to tell the audience why you are the right person to deliver this message. Gaining credibility is important. What experience do you have that qualifies you to be believed? Again, a short story works well to get this point across. Or maybe it’s as simple as saying that you’ve been in the business for x number years.
2) Tell a good story.
Now it’s time to tell a good story. So what are the elements of telling a memorable story?
First, connect with your audience.
Connecting with your audience can be as simple as asking a question. Or maybe surprising them with an interesting twist, or making a tie-in with a current news item.
The point is to engage them. Get them to respond in some way. To say “oh wow” or ‘ah-ha’ or relate what you’re talking about to something in their personal or work life. In a live meeting, I’d say to go directly up to an attendee and ask them a direct question, like ‘have you ever . . . fill in the blank”. But with an Internet event, we can use interactive tools like poll questions or text chats to get a similar result.
Another important part of engaging the audience is to show excitement.
I recently watched a video comparison between the first time Tim Cook, CEO of Apple, made a product announcement and the second time he did it a year later. In the first, he was quiet, monotone, low energy, low power body language, and, let’s face it, boring. You could see and hear the boredom in the audience reactions.
But, a year later, someone had coached him and he was much better. The difference? He used his hands, he smiled, he did a much better job of owning the spotlight.
These are not easy things to master, and it can feel awkward and even silly, but the results are significant. People won’t be excited unless you are. And for the audience to see what you’re doing on a tiny little mobile device screen, you have to be much bigger than what feels natural.
Second, make an entrance.
I recently did a webinar where my entrance for one section was a pre-recorded ‘live’ remote from India. I didn’t travel to India to record the video, but I took advantage of the fact that I was going on the trip to add some color to the webinar. It wasn’t hard to find a few minutes to record myself at the Taj Mahal and then edit that into my webinar – along with some other video from the trip.
It was a surprising entrance, right? It added interest. It can also be informative. With recorded video, you can take your show on the road – originate from anywhere, and take your audience with you.
Third, have a strong close.
Finally, all is for nothing if you don’t have a big finish. Your closing argument needs to paint a picture for your target audience. They need to see themselves taking action. For an example of what I mean, just look at any of the political rallies from the last days of the election in 2017. They were all about the call to action – go vote!
Connect with your audience.
Make an entrance.
Have a strong close.
3) Polish your performance.
First and foremost, remember that the audience wants you to succeed. Have you ever attended something and thought to yourself “I really hope this sucks!” No, of course not. Everyone goes into it hoping to be entertained or informed or maybe even both! It’s yours to lose. They’re with you from the start and you just have bring them with you to the close.
Rehearsal is critical, and not the casual read-through that I used to think was enough. No, do a full rehearsal exactly as you will perform it.
There is a service we’ve used called ‘Rehearsal’ that can really help you become a stronger messenger. Check it out and tell them we sent you. The short story is that you or your team can use it to record your presentations and get feedback from your team before you have to present. Well worth a look. See them at rehearsal.com
Now for a few technical details that will help polish your act.
Don’t apologize. If something goes wrong, ignore it or if its really obvious, joke about it. Things go wrong sometimes, it’s expected and nobody cares – unless you obsess over it.
Don’t speak in a passive way or use qualifying language like ‘I think’, ‘Actually’, or ‘Sort of’. It only breeds doubt.
End your thoughts with a period, don’t just drift away.
Remember that confidence equals competence.
Replace ‘um’ or ‘ah’ with … pauses. A little pregnant pause can really refocus an audience and drive your point home.
And, above all, be happy to be there! Show your enthusiasm and the audience will respond.
So, the keys to a successful Town Hall or All Hands webcast are:
1) Know your audience.
2) Tell a good story.
3) Polish your performance.
Now that we know what we’re going to say and how we’re going to say it, let’s take a look at what it takes to get it to your audience in a reliable way.
There are three parts to successfully distribute your content.
1) Participant management
2) Video capture, streaming, and management
3) Content distribution
1) Participant management
If you are an executive in a corporate environment, you can just mandate that everyone is required to attend. But for most of us, we need to gain our audience’s attention, invite them, give them a reason to attend, cajole them, remind them, and then remind them again.
That can be a very tedious process if you’re trying to do it manually. A spreadsheet nightmare.
Luckily, there are tools available to help you. One such tool is called Message Blocks. Message Blocks is an online meeting management system that takes care of everything from invitation through post-meeting follow up.
We used Message Blocks to manage webinars in the past. It was quick and easy for us to set up this web event, take and manage registrations and schedule all of the participant communications from start to finish. There’s a lot more that Message Blocks can do, but that’s beyond the scope of this session.
If you want more information about Message Blocks, you can contact them on the web at MessageBlocks.com – and please, tell them we sent you.
2) Video capture, streaming, and management
Next, you have to get that great content you created into a digital streaming format.
You may have figured out by now that our company, Magic Coast, specializes in delivering high quality, reliable streaming video for eLearning and corporate communications.
Our part of the process is to take your video – whether it’s live or pre-recorded – and format it for use as a video stream.
With a live feed, like a press conference, we feed live video into one or more of our hardware video encoders.
With a prerecorded program, the video is uploaded to our virtual encoder in the cloud.
In both cases, the video is encoded and streamed out to content distribution.
One nice feature of our encoders is that they are fully remote controlled. Your event is set up in the cloud-based management system so the encoders, both physical and virtual know what to do and when, wherever they are in the world.
It won’t come as any surprise that I highly recommend our service! Of course, there are other services to choose from, so a little later, I’ll give you a few questions to ask when you do your due-diligence.
3) Content distribution
The last thing to do is deliver your content to a content distribution network or CDN as they are usually called.
The CDN (content distribution network) is responsible for delivering your video to the end viewers.
Magic Coast has a distribution partner, but there are many commercial CDN’s such as Ustream, YouTube, Facebook live, and others. Magic Coast works well with all of the major providers.
Wow. That was a lot of tech talk. Let’s take a look at a practical application so you can get a better understanding of how it all fits together.
Recently, we helped Honda deliver live, interactive training to sales associates in dealerships across the US. Here’s how we did it.
- In Hollywood, their production company rented a studio and produced the live shows.
- We installed three encoders and two independent Internet connections at the studio. This enabled fail-over redundancy. We also had a backup encoder on site – just in case.
- All three encoders were assigned to the event, so instant fail-over at the viewer side was automatically enabled. If any one channel failed, viewers were automatically rerouted to a working channel.
- Our encoders are completely remote controlled through our dashboard scheduler, so at show time, we monitored and managed everything from our office in Michigan. That saved a ton of travel expenses since the training series lasted two months.
- Each encoder was pointed at a separate CDN, again for redundancy sake. If a CDN should happen to fail, our system automatically re-routes viewers to the good one.
- On the desktop, our client interface took care of delivering the video and communicating with the audience, with features like polling or taking questions.
So, that’s it. From video source to the desktop in a reliable and resilient way.
Not using Magic Coast for your event? Here’s a little checklist to help you sort things out as you interview other providers.
There are really important questions to ask.
One: If there is a problem, how will your provider help you, and how quickly? The worst feeling in the world is to be left hanging. Your boss or client isn’t going to care that tech support isn’t calling you back, they just want it to work – now.
Two: What does the provider do to ensure that my content reaches every participant? If my organization sees my event as mission-critical, how is your system going to handle an outage at any link in the chain?
Three: Is this provider a DIY solution or will I have a hands-on account manager who will guide me around the pitfalls of online video? We call this one the Mongolian Bar B Q question. When you go to Mongolian, they take your money, hand you a plate and tell you to go make your own dinner. (if you don’t know what the Mongolian BBQ is, you pick your ingredients and make your own meal with limited help) If you’re like me, I want the professional to make the dinner, so I can focus on the part I do best – enjoying the meal.
Four: How does the provider handle corporate network considerations like single sign-on, corporate firewalls, and integration into learning management systems?
Well, that wraps it up.
If you’re interested, our next webinar is a session on ‘Using live video to enhance integrated marketing’ We don’t have a date set for it yet, so you should really get on our mailing list if you’re interested. Sign up HERE.
As a bonus, we’ll also cover the basics of using a Customer Relationship Management system like hubspot.com to manage your integrated marketing efforts as we tie it all together with online video.
Finally, if you have questions about your specific situation or need one-on-one free consulting, please reach out to me through our website or on social media. We’d love to help.
Thanks again, and best of luck on your next video event.
Magic Coast to produce and host an eLearning series of webcasts in 2017
CHICAGO, IL. – January 19, 2017
for immediate release
Today, Magic Coast announced a series of educational webcasts for business and higher education professionals. The series, set to begin in February, will cover a wide range of topics and seeks to help viewers master new skills and take advantage of available technologies.
Unlike many webcasts by companies in the industry who host events that are nothing more than infomercials promoting their own products and services, Magic Coast is committed to providing useful content that is not any one vendor specific.
On tap for the first half of 2017:
Produce Better Town Hall and All Hands Webcasts
Step by Step for All-Hands Success.
Town-Halls and All-Hands webcasts with high quality video, Q&A and slides are a proven way to improve employee communications. In this e-Learning event, learn how to make your next webcast an engaging and memorable experience for your attendees through proven tips and techniques – while avoiding common pitfalls. (25 minutes – No Charge to Members)
Effective use of Video and CRM Tools for an Inbound Marketing Advantage.
Tying It All Together.
Inbound marketing using Customer Relationship Management tools is a powerful way to build and effectively communicate with your audience. Video has become an extremely important medium for reaching your target customer. In this e-Learning session, you will explore some of the available tools to help you tie it all together. We’ll also hear from experts in the field for their insights. (20 minutes – No Charge to Members)
De-Stressing Your Next Conference.
Find and use the right planning tools for a great attendee experience when you host a conference or meeting.
If you are a meeting or conference planner, you know how complicated it can be to organize and execute a truly exceptional event. In this episode, we’ll examine the best in class tools for helping you make all of your attendees happy! From advertising to postmortem, we’ll cover all the bases. (30 minutes – No Charge to Members)
Join our mailing list today and receive timely reminders & access to all webcasts at no charge – plus bonus content not available to non-members.
It’s fast, simple and there’s no cost to become a member.
Joining now makes it even easier to register for webcasts when dates are announced. Avoid the fee by signing up before webcast registrations begin.
Magic Coast’s Panther Media System adds Facebook Live support
CHICAGO, IL. – November 14, 2016
for immediate release
Today, Magic Coast announced support for Facebook(R) live streaming in its Panther Media System. The Panther System is an end-to-end video streaming and e-Learning platform for mission critical on-line events, webcasts and webinars. The system includes a family of hardware encoding products that are cloud-managed and remotely controlled.
Facebook users are now able to easily stream live video from mobile devices through the Facebook Live Video app. But, the relatively poor quality and reliability of this new mobile feature limits its value to organizations who really care about their brand image. Using a Panther Media Encoder and the Magic Coast system, professional and corporate webcasters are ensured of a much higher quality video stream which translates into a happier audience.
Anyone who has ever presented a live video webinar or town hall webcast knows that there are many technical difficulties that can stand in the way between an outstanding presentation and a dismal disaster that the audience is unable to see or hear properly.
“That’s what we help you with.” Said Bill Dunning, CEO of Magic Coast. “We specialize in delivering highly reliable interactive streaming and eLearning content. Our service is fully managed from start to finish. It requires no plug-ins or special downloaded apps so it gets through most firewalls – allowing you to focus on delivering your message, not technical mumbo-jumbo or the troubleshooting that is inevitable with live Internet video streaming.” Dunning continued.
Magic Coast has been in the online video business for over 10 years. The many horror stories witnessed over the years inspired Magic Coast to build an entirely new kind of streaming service. One that is highly resilient, has built-in fail-over protection and load balancing.
About Magic Coast: https://www.magiccoast.com Magic Coast is based in Ann Arbor, Michigan and recently expanded to the greater Chicago area. Magic Coast has been a leading source of highly reliable live video streaming for over 10 years. Its proprietary, cloud-managed video streaming hardware and service is the perfect end-to-end solution for mission-critical Live and On-Demand video streaming. They’ve worked with fortune 500 companies, renown universities and major broadcasters to deliver their content to audiences around the world. They can do the same for you.
School of Music Theatre & Dance lowers the cost of live streaming on campus
ANN ARBOR, Mich. – November 1, 2016, for immediate release
The University of Michigan, School of Music, Theatre & Dance (SMTD) is utilizing a newly installed automated video streaming system.
The automated system provided by Magic Coast consists of a multi-channel Panther Media Encoder – Plus Edition TM and cloud-based encoder management system. “The Panther system remotely controls our encoders anywhere in the world, so automatically starting and stopping live streams on a schedule was already part of the system.” Said Bill Dunning, CEO of Magic Coast. The Panther Plus features multiple SDI input channels and 1 TB of built-in cloud storage. “Further automation is being integrated into the University’s facility reservation system to provide a simple and seamless experience for users of the facilities.” Dunning stated.
Expanded and updated in 2015, the SMTD Earl V. Moore Building renovation incorporated SDI video cabling from five venues back to a central control room where they are connected to a dedicated, Panther video encoder. Venues included in the system are the Hankinson Rehearsal Hall, Davis Technology Studio, Watkins Lecture Hall, McIntosh Theatre, and Britton Recital Hall.
“One of the things we liked about Magic Coast’s system was its ability to easily work with our existing Kaltura CDN relationship,” noted Andrew Wollner, Music & Multimedia Computer Specialist. “That meant we could continue using our existing work-flow and distribution while eliminating the time consuming manual tasks of setting up, starting and stopping every streaming event. This technology will enable us to stream more events and meet the growing demand for live streaming among our students and faculty.” Wollner added.
Installation of the new system will free up staff resources from tedious, routine tasks providing a significant return on investment. The Magic Coast system also includes e-Learning components that incorporate real-time interactivity into a streaming event, such as viewer questions/comments, poll questions, subtitles, and other social engagement tools, although those features are not currently being utilized with this integration.
About SMTD: The University of Michigan School of Music, Theatre & Dance educates the artists, scholars, educators, and entrepreneurs of the future. Students are prepared with expert skills, instilled with passionate enthusiasm, and emboldened to challenge and inspire the world through the power of the performing arts.
About Magic Coast: Magic Coast is based in Ann Arbor, Michigan and recently expanded to the greater Chicago area. Magic Coast has been a leading source of highly reliable live video streaming for over 10 years. Its proprietary, cloud-managed video streaming hardware and service is the perfect end-to-end solution for mission-critical Live and On-Demand video streaming. They’ve worked with fortune 500 companies, renown universities and major broadcasters to deliver their content to audiences around the world. They can do the same for you.
New live attendance reports, custom branding, and hardware enhancements now available.
ANN ARBOR, Mich. – October 15, 2016
for immediate release
Magic Coast today announced the final roll-out of it’s latest hardware and software system. “Although it’s an incremental version update, version 5.3/4.4 (Cloud/Hardware) represents a significant upgrade to our system.” Said William Dunning, CEO, Magic Coast. “It has something for everyone – major hardware upgrades, new e-Learning features, improvements to the user experience for both the administrator and viewer, new real-time metrics options, and more.”
A highlight of the upgrade is the live viewer attendance report and other enhanced metrics. The new attendance report shows who is viewing, when they joined, when/if they left or returned. It gives the administrator a real-time view for accurate and well documented attendance reports.
Another major improvement is the ‘White-boxing’ of the viewer experience. Administrators are now able to manage the look and feel of the e-Learning interface to completely match their organizations branding and image. Standard CSS and custom graphic uploads are used to accomplish the fully custom look.
Other software enhancements include:
- Use pre-recorded or live capture video inputs
- New graph showing how many live viewers are on line at any time
- New detailed polling reports, tracking answers by viewer
Important hardware enhancements are also part of this upgrade. “We’ve expanded our hardware offering with two new encoders.” Dunning said. “This has allowed us to include such features as multi-channel SDI inputs, cloud storage and more”
Leading the hardware improvements is the Panther Encoder – Plus Edition. The Plus Edition includes a 1 Tera-byte local cloud storage (located on the hardware) for recording your stream. Users are able to record a live or pre-recorded event in original quality or stream quality, allowing archive of high quality video regardless of the final encoding quality.
Another important enhancement found on the Plus Edition is its 4 Channel SDI capture card. In addition, all Panther encoders are now able to encode up to 4 independent streams, creating a highly adaptable and flexible 4×4 system.
Other hardware enhancements include:
- Auto-detect video input format for live capture on SDI or HDMI
Internal HLS server
- Elite Edition includes a Blackmagic Design ATEM Television Studio TM HD video switcher
- Kaltura TM and Ustream TM RTMP certified
- NBC/Comcast Wholesale TM certified
- Compatible with CDN’s such as YouTube Live TM, Facebook TM and others.
Looking ahead to 2017, look for our new multi-channel conferencing application – providing a competitive solution for organizations who need highly resilient video conferencing without the exceedingly high cost of a full tele-presence system. Magic Coast is a leader in mission critical corporate communications systems.
About Magic Coast: Magic Coast is based in Ann Arbor, Michigan and recently expanded to the greater Chicago area. Magic Coast has been a leading source of highly reliable live video streaming for over 10 years. Its proprietary, cloud-managed video streaming hardware and service is the perfect end-to-end solution for mission-critical Live and On-Demand video streaming. Magic Coast has worked with fortune 500 companies, renown universities and major broadcasters to deliver their content to audiences around the world. They can do the same for you.
White label e-Learning platform now available to companies of all sizes
Chicago, IL – September 30, 2016
A new logo and messaging aren’t the only thing that has changed. Magic Coast has moved its managed white box streaming service to the forefront of it’s marketing efforts.
Visitors to the web site will now learn about the full range of services that Magic Coast provides, highlighting all of the e-Learning components, event management capabilities, our process, and our very capable professional remote controlled encoding hardware.
In the past, Magic Coast’s site was focused solely on selling Panther Media Encoder hardware to DIY users, but with this launch, Magic Coast’s core business of providing consulting and end-to-end streaming event management is out of the shadows and on to the front page.
About Magic Coast: Magic Coast is also based in Ann Arbor, Michigan and recently expanded to the greater Chicago area. Magic Coast has been a leading source of highly reliable live video streaming for over 10 years. Its proprietary, cloud-managed video streaming hardware and service is the perfect end-to-end solution for mission-critical Live and On-Demand video streaming. They’ve worked with fortune 500 companies, renown universities and major broadcasters to deliver their content to audiences around the world. They can do the same for you.
Meet Magic Coast at DevLearn 2016 (http://www.elearningguild.com/DevLearn/content/4500/devlearn-2016-conference–expo–home) in Las Vegas on November 15 – 17th. Visit https://www.magiccoast.com/#eluid93a466e0 to schedule an in-person consultation.
Webinar set for planning professionals
ANN ARBOR, Mich. – September 19, 2016
for immediate release
Message Blocks, an event planning software company based in Ann Arbor, Michigan, has announced its September webinar for planning professionals.
This month’s webinar will focus on efficiently managing e-Learning events, including coordination with speakers and facilitating participant networking. Two webcast dates have been set for September 27 and September 29 with multiple webcasts held each day to accommodate all time-zones in the US. A total of six webcasts are scheduled to make it easy for busy professionals to participate without disrupting their day.
The session is presented in two concise parts, taking approximately 30 minutes to complete. Part 1 will look at the preparation and planning of an event using Message Blocks, while Part 2 will focus on integrating interactive video for e-Learning into the event.
To facilitate this e-Learning training session, Message Blocks will be partnering with Magic Coast (www.magiccoast.com) to provide an interactive and engaging online video experience for participants. Based on universal web standards, and with no need for extra browser plug-ins or downloaded applications, the Magic Coast platform works on most browsers and requires no special firewall configuration to enjoy the whole experience.
The September webinar is part of Message Block’s ongoing professional development series.
About Message Blocks: Message Blocks specializes in helping event professionals who need to coordinate with and between a host of other people to create a compelling and successful event. Message Blocks clients include corporations, associations, non-profits, and educational organizations who plan customer conferences, training seminars, networking meetings, company gatherings & awards ceremonies, job expos and hybrid events.
About Magic Coast: Magic Coast is based in Ann Arbor, Michigan and recently expanded to the greater Chicago area. Magic Coast has been a leading source of highly reliable live video streaming for over 10 years. Its proprietary, cloud-managed video streaming hardware and service is the perfect end-to-end solution for mission-critical Live and On-Demand video streaming and e-Learning. They’ve worked with fortune 500 companies, renown universities and major broadcasters to deliver their content to audiences around the world. They can do the same for you.
Simplifying Live Video Webcasts by adding real-time interactivity to live scheduled events.
ANN ARBOR, Mich. – May 8, 2016 – PRLog — By now, everyone who has ever watched Netflix knows what video on demand is. (VOD) But have you ever wanted the engagement, interactivity and real time collaboration of a live streaming webcast with the control, low risk and simplicity of VOD?
With the release of our latest cloud-based management and Panther Media Encoder, it’s now possible to have both. Magic Coast has introduced an innovative concept that we call VOD as Live (VODaL).
With VODaL you can create a user experience that resembles a live streaming event, but without the cost and risk of a live television production.
Why would you want to do that?
What if you want your participants to engage in interactive text communication and exercises during the broadcast? Like asking questions, or a live chat discussion?
What if you want to lead group exercises and team building at multiple remote locations as part of the presentation?
What if you want to create a feeling of real-time interactivity and engagement, like taking polls and watching the live results?
With VOD alone, those things are next to impossible.
With VODaL it’s easy. Here’s how it works:
1. Produce and edit your video content, getting it just right. Avoiding the cost and complexity of a live video production, and the risk of mistakes that come with it.
2. Incorporate timed interactive components with your video. Add things like Subtitles, Polls, and Slide Presentations.
3. Choose feedback features to enable, such as Live Text delivery, Submit a Question, Live (moderated) Viewer Response display.
4. Schedule your webcast(s).
5. At the scheduled time(s), your audience joins in and participate as if it was a live webcast.
During the webcast, your audience can ask questions, answer polls, and interact with the content along with everyone else who is participating. And, instead of having a large production team creating a live video event in real time, all that’s needed is a small team of communicators to answer questions, moderate comments, and provide help desk support.
How is that different than VOD? With VOD, the video always starts at the beginning of the program. If someone joins even a minute late, the real-time interaction between participants is impossible because they will be forever out of sync with each other.
With VODaL, your program is scheduled as live. So, your participants stay in sync with the content, no matter when they join the webcast. Whether they join at the start, or 5 minutes late, they will always join-in-progress at the same point where everyone else is viewing.
Want to run the same webcast for groups in different time zones? Simply schedule it for multiple times. All with the same pre-recorded video content and timed interactivity. The Panther Media System automatically plays the webcast on schedule without so much as a button to push.
To learn more or to schedule a demonstration, contact us at http://www.magiccoast.com