Thursday, 05 October 2017 / Published in Magic Coast News


Sitting at my desk, struggling to write the script for our next video short, I was lost.  My favorite music was playing, I had the morning all to myself, and a cup of great coffee.  Nothing was coming.

So, I thought, “Get back to basics, Bill”.  Sometimes we forget the basic formula for a good story when we are caught up in all the great footage we just shot.  Here’s how I got un-lost and wrote a great script!

  1. Set the length.  Who is my audience and how long will I be able to keep their attention?
  2. Set the scene.  In my case, it was a street market in Seattle.  So, pick a couple of colorful words that describe the feeling of the scene and work them into a quick description.  Add in an establishing shot and there you have it.
  3. Create a compelling opening.  The opening must draw the viewer in.  Often, I’m tempted to start a video with an explanation of what the story is about.  It’s much more powerful, however, to start in the middle of the action.  Choose something that exposes the problem or conflict.  Trigger the audience to ask a question in their mind: “What happens next?”, “Who is this person?”, “How did they get into this situation?”
  4. Remember the plot.  In a short video, you don’t have time for ups and downs in the plot line.  A steady build up is OK, just be sure you are building to a climax.
  5. Decide on the viewpoint and stick to it.  Who is the protagonist?  Who’s story is it to tell? Tell it from their point of view only.  Don’t bounce between multiple voices – it gets confusing.
  6. Use consistent tense.  Is it in the present?  The past?  Video On Demand is typically in the past, while Live Streaming is in the present (even if you are recording it to simulate live).
  7. Define the conflict.  What is to be accomplished and what’s standing in the way?
  8. Give your characters a little life.  Develop some kind of short description or backstory.  Identify a habit, a mannerism, a personality trait.  It only takes one or two references – you don’t have time to fully develop a character with lots of detail.
  9. Be sure to use all of your senses.  Create descriptions that fill in the blanks left by the video.  What did it smell like?  How did it feel to the touch?  Was it hot or cold?
  10. Write some dialog.  Dialog or narration is an effective tool to move the story along.  Especially if you’re missing video to describe something.  Using dialog or narration can be used to break up the story into parts or just create new interest.
  11. Don’t forget the ending.  Be sure to resolve the conflict.  You can tease the next installment, or use the conclusion to introduce a twist or surprise, but always leave your audience with a feeling of resolution.
  12. Sit back and relax.

Getting back to the basics of a good story helped break the writer’s block I was having and resulted in a funny and colorful script.  Now, on to video editing!

Friday, 25 August 2017 / Published in Magic Coast News

A slew of new features and enhancements have just been deployed to the Magic Coast Panther Media System

New Updates:

  • xAPI specification is now fully supported
  • A full featured Learning Record Store (LRS) has been added to the back-end services for collecting and delivering xAPI statements
  • We’ve added over 50 new RESTful API methods for granular integration with third party systems, such as our partnership with
  • A new closed caption transcription editor has been installed.  It’s manual now, but we’re in development to utilize voice recognition services.
  • Our interactive video player and user interface is even more optimized for mobile devices.

In Development for our Next Encoder Version (approx release date: Winter 2017):

  • Upgrade to the internal stream server.  Will now feature full transcoding, self-publishing and re-publishing support without the need for a separate stream server (such as Wowza, etc).
  • New on-board automatic real-time voice recognition for live closed caption transcribing of live streams.
  • NDI/NewTek CODEC support and support for IP video sources.
  • UHD video capture options for 4k SDI
  • Smaller footprint case
  • More processor power for handling high bandwidth and AI applications

Stay tuned for more information in the coming months.

Thursday, 30 March 2017 / Published in Magic Coast News

Have you ever presented an online webinar or town hall meeting?

If you have, and you’re like most people, it wasn’t a very enjoyable experience. Between the technical difficulties and just the idea of being on camera, there’s a lot to deal with. My goal today is to help you eliminate some headaches and focus on what matters: your message.

Content is always king. If you have engaging content, your online event will be a success – IF you can deliver it! I can’t tell you what your message is, but I think I can help you bring it to life.

To start with, you may not see yourself as an actor, but that’s exactly what you need to become – at least a little bit. Early in my career, I avoided the spotlight. But I learned to like it, and perhaps you can too.

Luckily, showmanship is mostly about projecting your own personality and personal brand. Being genuine goes a long way to projecting the right image.

First, we’ll talk about the underpinnings of “what” you’re going to say, and then “how” you’re going to say it.

Making your content relevant and memorable really comes down to three things.

1) Know your audience.

2) Tell a good story.

3) Polish your performance.

1) Know your audience.

You need to get into their heads and understand a few things about their motivations.

First, why does your audience care about what you’re saying? What brought them here in the first place? Free time is limited for most people, why did they care enough to spend some of it with you?

For example, maybe you have been tasked with producing your first webcast and you may be feeling lost or unsure of how to make it a success. I’m sure you’ve heard horror stories about all the technical glitches that can happen – or even experienced them yourself, so you need a little help. That’s why you’re reading this. For your audience, you need to figure out why they are there with you and address that in your content.

Second, why does this content matter to your audience? How is it going to impact their work? Their life? Is it going to be good for them or bad? In short, why does it matter?

If you know this, it helps focus your message on what’s important to the audience.

And third, of course, what’s in it for them? There’s no interest like a self-interest. Figuring that out is critical to motivating them to action. What is the self-interest that motivates them to attend your webcast? Give them what they came for.

So, remember to answer these three questions. It will inform how you put your message together.

Why do they care?

Why does it matter?

What’s in it for them?

Next, identify the action you want them to take.

What is the purpose of this whole exercise? What do you want the audience to do? Go vote? Buy something? Sell something? Join a mailing list? Visit a website?

Have an example of someone who has done it before. Tell a personal story or an anecdote to illustrate the action you are seeking. Humans are wired to remember stories and to connect with you through them. Use storytelling!

We have a client who connected with us after watching a webinar about managing event attendees. The webinar was basically made up of us telling a story of how we integrated our service with that of an event management company. To be honest, we never expected to get any new business from it. A month or two later, we received an email from one of the attendees. It turned out that they were expanding their virtual classroom offerings and wanted to talk. The point is, they remembered and acted on the story we told.

The final piece of the puzzle before you start to tell your story is to tell the audience why you are the right person to deliver this message. Gaining credibility is important. What experience do you have that qualifies you to be believed? Again, a short story works well to get this point across. Or maybe it’s as simple as saying that you’ve been in the business for x number years.

2) Tell a good story.

Now it’s time to tell a good story. So what are the elements of telling a memorable story?

First, connect with your audience.

Connecting with your audience can be as simple as asking a question. Or maybe surprising them with an interesting twist, or making a tie-in with a current news item.

The point is to engage them. Get them to respond in some way. To say “oh wow” or ‘ah-ha’ or relate what you’re talking about to something in their personal or work life. In a live meeting, I’d say to go directly up to an attendee and ask them a direct question, like ‘have you ever . . . fill in the blank”. But with an Internet event, we can use interactive tools like poll questions or text chats to get a similar result.

Another important part of engaging the audience is to show excitement.

I recently watched a video comparison between the first time Tim Cook, CEO of Apple, made a product announcement and the second time he did it a year later. In the first, he was quiet, monotone, low energy, low power body language, and, let’s face it, boring. You could see and hear the boredom in the audience reactions.

But, a year later, someone had coached him and he was much better. The difference? He used his hands, he smiled, he did a much better job of owning the spotlight.

These are not easy things to master, and it can feel awkward and even silly, but the results are significant. People won’t be excited unless you are. And for the audience to see what you’re doing on a tiny little mobile device screen, you have to be much bigger than what feels natural.

Second, make an entrance.

I recently did a webinar where my entrance for one section was a pre-recorded ‘live’ remote from India. I didn’t travel to India to record the video, but I took advantage of the fact that I was going on the trip to add some color to the webinar. It wasn’t hard to find a few minutes to record myself at the Taj Mahal and then edit that into my webinar – along with some other video from the trip.

It was a surprising entrance, right? It added interest. It can also be informative. With recorded video, you can take your show on the road – originate from anywhere, and take your audience with you.

Third, have a strong close.

Finally, all is for nothing if you don’t have a big finish. Your closing argument needs to paint a picture for your target audience. They need to see themselves taking action. For an example of what I mean, just look at any of the political rallies from the last days of the election in 2017. They were all about the call to action – go vote!

Remember to:

Connect with your audience.

Make an entrance.

Have a strong close.

3) Polish your performance.

First and foremost, remember that the audience wants you to succeed. Have you ever attended something and thought to yourself “I really hope this sucks!” No, of course not. Everyone goes into it hoping to be entertained or informed or maybe even both! It’s yours to lose. They’re with you from the start and you just have bring them with you to the close.

Rehearsal is critical, and not the casual read-through that I used to think was enough. No, do a full rehearsal exactly as you will perform it.

There is a service we’ve used called ‘Rehearsal’ that can really help you become a stronger messenger. Check it out and tell them we sent you. The short story is that you or your team can use it to record your presentations and get feedback from your team before you have to present. Well worth a look. See them at

Now for a few technical details that will help polish your act.

Don’t apologize. If something goes wrong, ignore it or if its really obvious, joke about it. Things go wrong sometimes, it’s expected and nobody cares – unless you obsess over it.

Don’t speak in a passive way or use qualifying language like ‘I think’, ‘Actually’, or ‘Sort of’. It only breeds doubt.

End your thoughts with a period, don’t just drift away.

Remember that confidence equals competence.

Replace ‘um’ or ‘ah’ with … pauses. A little pregnant pause can really refocus an audience and drive your point home.

And, above all, be happy to be there! Show your enthusiasm and the audience will respond.

So, the keys to a successful Town Hall or All Hands webcast are:

1) Know your audience.

2) Tell a good story.

3) Polish your performance.

Now that we know what we’re going to say and how we’re going to say it, let’s take a look at what it takes to get it to your audience in a reliable way.

There are three parts to successfully distribute your content.

1) Participant management

2) Video capture, streaming, and management

3) Content distribution

1) Participant management

If you are an executive in a corporate environment, you can just mandate that everyone is required to attend. But for most of us, we need to gain our audience’s attention, invite them, give them a reason to attend, cajole them, remind them, and then remind them again.

That can be a very tedious process if you’re trying to do it manually. A spreadsheet nightmare.

Luckily, there are tools available to help you. One such tool is called Message Blocks. Message Blocks is an online meeting management system that takes care of everything from invitation through post-meeting follow up.

We used Message Blocks to manage webinars in the past. It was quick and easy for us to set up this web event, take and manage registrations and schedule all of the participant communications from start to finish. There’s a lot more that Message Blocks can do, but that’s beyond the scope of this session.

If you want more information about Message Blocks, you can contact them on the web at – and please, tell them we sent you.

2) Video capture, streaming, and management

Next, you have to get that great content you created into a digital streaming format.

You may have figured out by now that our company, Magic Coast, specializes in delivering high quality, reliable streaming video for eLearning and corporate communications.

Our part of the process is to take your video – whether it’s live or pre-recorded – and format it for use as a video stream.

With a live feed, like a press conference, we feed live video into one or more of our hardware video encoders.

With a prerecorded program, the video is uploaded to our virtual encoder in the cloud.

In both cases, the video is encoded and streamed out to content distribution.

One nice feature of our encoders is that they are fully remote controlled. Your event is set up in the cloud-based management system so the encoders, both physical and virtual know what to do and when, wherever they are in the world.

It won’t come as any surprise that I highly recommend our service! Of course, there are other services to choose from, so a little later, I’ll give you a few questions to ask when you do your due-diligence.

3) Content distribution

The last thing to do is deliver your content to a content distribution network or CDN as they are usually called.

The CDN (content distribution network) is responsible for delivering your video to the end viewers.

Magic Coast has a distribution partner, but there are many commercial CDN’s such as Ustream, YouTube, Facebook live, and others. Magic Coast works well with all of the major providers.

Wow. That was a lot of tech talk. Let’s take a look at a practical application so you can get a better understanding of how it all fits together.

Recently, we helped Honda deliver live, interactive training to sales associates in dealerships across the US. Here’s how we did it.

  • In Hollywood, their production company rented a studio and produced the live shows.
  • We installed three encoders and two independent Internet connections at the studio. This enabled fail-over redundancy. We also had a backup encoder on site – just in case.
  • All three encoders were assigned to the event, so instant fail-over at the viewer side was automatically enabled. If any one channel failed, viewers were automatically rerouted to a working channel.
  • Our encoders are completely remote controlled through our dashboard scheduler, so at show time, we monitored and managed everything from our office in Michigan. That saved a ton of travel expenses since the training series lasted two months.
  • Each encoder was pointed at a separate CDN, again for redundancy sake. If a CDN should happen to fail, our system automatically re-routes viewers to the good one.
  • On the desktop, our client interface took care of delivering the video and communicating with the audience, with features like polling or taking questions.

So, that’s it. From video source to the desktop in a reliable and resilient way.

Not using Magic Coast for your event? Here’s a little checklist to help you sort things out as you interview other providers.

There are really important questions to ask.

One: If there is a problem, how will your provider help you, and how quickly? The worst feeling in the world is to be left hanging. Your boss or client isn’t going to care that tech support isn’t calling you back, they just want it to work – now.

Two: What does the provider do to ensure that my content reaches every participant? If my organization sees my event as mission-critical, how is your system going to handle an outage at any link in the chain?

Three: Is this provider a DIY solution or will I have a hands-on account manager who will guide me around the pitfalls of online video? We call this one the Mongolian Bar B Q question. When you go to Mongolian, they take your money, hand you a plate and tell you to go make your own dinner. (if you don’t know what the Mongolian BBQ is, you pick your ingredients and make your own meal with limited help) If you’re like me, I want the professional to make the dinner, so I can focus on the part I do best – enjoying the meal.

Four: How does the provider handle corporate network considerations like single sign-on, corporate firewalls, and integration into learning management systems?

Well, that wraps it up.

If you’re interested, our next webinar is a session on ‘Using live video to enhance integrated marketing’ We don’t have a date set for it yet, so you should really get on our mailing list if you’re interested. Sign up HERE.

As a bonus, we’ll also cover the basics of using a Customer Relationship Management system like to manage your integrated marketing efforts as we tie it all together with online video.

Of course, please like us on Facebook or Twitter @magiccoastmedia. If you want to keep up on news from Magic Coast, you can also follow us on Twitter, or subscribe to our product announcement list.

Finally, if you have questions about your specific situation or need one-on-one free consulting, please reach out to me through our website or on social media. We’d love to help.

Thanks again, and best of luck on your next video event.

Thursday, 19 January 2017 / Published in Magic Coast News

Magic Coast to produce and host an eLearning series of webcasts in 2017

CHICAGO, IL. – January 19, 2017
for immediate release

Today, Magic Coast announced a series of educational webcasts for business and higher education professionals.  The series, set to begin in February, will cover a wide range of topics and seeks to help viewers master new skills and take advantage of available technologies.

Unlike many webcasts by companies in the industry who host events that are nothing more than infomercials promoting their own products and services, Magic Coast is committed to providing useful content that is not any one vendor specific.

On tap for the first half of 2017:

Produce Better Town Hall and All Hands Webcasts

Step by Step for All-Hands Success.

Town-Halls and All-Hands webcasts with high quality video, Q&A and slides are a proven way to improve employee communications. In this e-Learning event, learn how to make your next webcast an engaging and memorable experience for your attendees through proven tips and techniques – while avoiding common pitfalls. (25 minutes – No Charge to Members)

Effective use of Video and CRM Tools for an Inbound Marketing Advantage.

Tying It All Together.

Inbound marketing using Customer Relationship Management tools is a powerful way to build and effectively communicate with your audience. Video has become an extremely important medium for reaching your target customer. In this e-Learning session, you will explore some of the available tools to help you tie it all together. We’ll also hear from experts in the field for their insights. (20 minutes – No Charge to Members)

De-Stressing Your Next Conference.

Find and use the right planning tools for a great attendee experience when you host a conference or meeting.

If you are a meeting or conference planner, you know how complicated it can be to organize and execute a truly exceptional event. In this episode, we’ll examine the best in class tools for helping you make all of your attendees happy! From advertising to postmortem, we’ll cover all the bases. (30 minutes – No Charge to Members)


Join our mailing list today and receive timely reminders & access to all webcasts at no charge – plus bonus content not available to non-members.

It’s fast, simple and there’s no cost to become a member.

Joining now makes it even easier to register for webcasts when dates are announced. Avoid the fee by signing up before webcast registrations begin.